Destination Ontario celebrates 25 years!

As the lead tourism marketing organization for Ontario, Canada, we are proud of the work we do with partners to showcase Ontario's beauty and attractions to travelers within the province, across Canada, and around the world.

We invite you to join us in commemorating this milestone and to follow our anniversary celebrations on LinkedIn, where we highlight key moments, recognize our valued partners, and celebrate the dedicated teams at Destination Ontario.

This journey has been made possible by the power of collaboration, and we extend our heartfelt thanks to our partners for their support, innovation, and commitment.

Here's to 25 years of success and to an exciting future in tourism ahead!

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Destination Ontario 25 years

Strategic Playbook 2024-2027

View our three-year plan to drive tourism growth through strategic investments, partnerships, and corporate leadership.
 
Read the report

What we do

Our mission is to generate increased visitation from both domestic and international tourists and to increase tourism expenditures in the province.

To achieve this, Destination Ontario:

  • markets Ontario as a top travel destination 
  • delivers joint marketing initiatives with the tourism industry 
  • supports and assists the marketing efforts of the tourism industry 
  • partners and builds strong relationships with the tourism industry, the Government of Ontario, government agencies and other levels of government

More about us

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Ontario tourism exhibition

Priority Markets

We lead the marketing of Ontario provincially, nationally and internationally through activities that inspire travellers to experience Ontario. 
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Yellow tent sitting in a snow covered empty field as blue sky with pink streaks serves as the background.

Research and insights

We conduct primary, proprietary tourism-related research and have access to third-party research. It is our goal to provide reports with actionable insights that enable the industry to market their products more effectively.

View our research

Last updated: August 7, 2024

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